The California Consumer Privacy Act (CCPA) is a law passed in the state of California that enhances privacy rights and consumer protections for California residents. CCPA was signed into law in June 2018. Key provisions of CCPA go into effect on January 1, 2020
As with all laws that impact our business operations, Active has devoted resources to understanding its requirements and assessing solutions in a proactive way. Specifically for CCPA, event organizers and participants will see updated privacy notices and enhanced online experiences around individual rights like data access and marketing preferences.
Active is developing solutions to help Event Organizer understand the product features that can enable their own compliance with CCPA. [For users of the marketing services, the user guide will incorporate best practices such as providing a copy of your own privacy notice to enable your marketing program.] You can contact your Account Manager to hear more about these features.
Active will honor all verified individual rights requests. Our claim page is available at active.com/claim. Where both Active and the Event Organizer have a relationship with the individual, we will cooperate with you, to the extent feasible, to ensure the individual request is met. We are evaluating the recent guidance from the California Attorney General to assess recommended best practices in this regard.
We may roll out product changes that enhance the notices to users and that enable individuals to exercise their rights in simple, user-friendly ways. You can expect us to communicate those changes by email or updates to this page.
Active periodically updates it terms, including its privacy notice. When we make changes we will notify users by email.
Under the CCPA, there are factors that determine whether, and to what extent, the law applies to each company processing Personal Information of California residents. For example, the impact of CCPA is different for for-profit businesses versus non-profit organizations. The obligations are also different for large businesses versus small ones. You can review the scope and requirements of CCPA at the CCPA website maintained by the California Attorney General’s Office (https://oag.ca.gov/privacy/ccpa).
California residents had several rights prior California privacy laws and there are several federal laws that provide privacy-related rights for all U.S. consumers for specific types of Personal Information. Under the CCPA, companies need to understand that consumers have new rights to notice about what Personal Information is processed, a right to access their Personal Information and, in some cases, a right to request deletion of their Personal Information. Also, consumers cannot be discriminated against for exercising their rights. You can read more about these rights at the CCPA website maintained by the California Attorney General’s Office (https://oag.ca.gov/privacy/ccpa).
The CCPA is often compared to the General Data Protection Regulation (GDPR) which went into effect in the European Union in May 2018. Both laws enhance the privacy rights of individuals. Both laws also mandate specific actions for companies that process personal information. It is important to know that if you have created solutions to address your compliance requirements under GDPR, you may need to re-evaluate whether those solutions need to be adjusted for CCPA.
Updated: November 19, 2019
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ACTIVE Network is on a mission to make the world a more active place. With deep expertise in activity and participant management™, ACTIVE powers the world’s activities and connects people with the things they love, want and need to do.
This document is intended to be informational only and it does not serve as legal advice for our customers. Each organization should evaluate its specific needs regarding the CCPA and consult its attorney for legal guidance.
Some key aspects of the law and regulations are still under development and we expect amendments and new guidance during 2020. Any changes to the law or regulations may impact these FAQs. Active Network will update the FAQ document periodically but please bear in mind it may not reflect all changes to the law as they occur.
As leaders in the registration space, ACTIVE Network takes privacy and security seriously.
As the California Consumer Privacy Act (CCPA) effective date nears, ACTIVE Network has devoted resources to ensure that our online experiences are up-to-date and compliant with this legislation. We know that you likely have many questions about the nature of CCPA and how this legislation with affect your programs, events, and participants.
Our team has compiled a list of frequently asked questions to address the concerns of our customers as well as provide transparency around our preparations for CCPA and how ACTIVE Network is helping our customers ensure their own compliance with this legislation. Continue reading to learn more.